Upshift Auto was born for the rest of us.  The enthusiasts.  Even within our community there are so many distinct and dedicated passions to be found – truck people, car people, motorcycle people, even electric car people (put away the pitch forks!).  Regardless of how our mechanical passions take shape, we are united around this celebration of the automobile, from trucks that are lifted, lowered, chopped or fueled; to vintage sports cars, American muscle cars, European power cruisers, over-boosted tuners, and unobtainable supercars. Upshift Auto will bring you the latest from the manufactures as well as from across the enthusiast community and aftermarket.

Upshift Auto is committed to putting forth the most relevant, useful, insightful, and accurate information from the land of the automobile, as well as any other hairy-chested mechanical conveyances we can dig up for you.  We’ll bring content to you that is more than just informative; it’s fun, entertaining, honest – and perhaps at times, irresponsible.

You don’t need another site telling you about the different paint color options a new vehicle is available with, or feeding you re-worded lines from a press release in an effort to help the manufacturer sell you the vehicle.  The rest of us enthusiasts need real-world tests, honest opinions, poignant critiques, unbiased opinions and off-the-wall content.  Plus, who doesn’t like to have fun?

So keep an eye on this site for forthcoming reviews, articles and videos to feed the enthusiast’s insatiable hunger for fuel-powered entertainment (and maybe, just maybe some electrics if they aren’t boring).  We’ll be here to give you all the excuses you need to add some four-wheeled fun to your life!